About

About the book

Since its original publication, Riding the Waves of Culture has been considered the definitive guide to one of the 21st century’s most pressing management concerns—effectively leading people and organizations in an increasingly global business environment.

Today’s business landscape is barely a shadow of what it was only a few years ago—when managers’ main concerns were being aware of cultural differences and preventing embarrassments. Now, you must take it a step further to leverage cultural differences for maximum competitive advantage.

The highly anticipated third edition of this business classic brings you completely up-to-date in a world transformed by radical changes in politics, society, the economy, and technology. Retaining its detailed descriptions of the underlying cultural frameworks that affect day-to-day business, Riding the Waves of Culture, Third Edition, provides new, evidence-based information and insight on:

  • M&A — how dealing with (national and corporate) cultural differences can enhance and improve chances of success in these often risky endeavors
  • An Increasingly Diverse Business World — including improved and expanded measurements of competences, dilemmas and their reconciliations, servant leadership, innovation, and remote-team effectiveness
  • Cultural Convergence — analysis of changes in the past 25 years bringing the world closer to a single “global village”

The ability to lead effectively in a global business environment is perhaps the most valuable skill anyone can bring to an organization.The most thoroughly researched and highly respected resource of its kind, Riding the Waves of Culture doesn’t just help you stay afloat in today’s diverse work environment—it provides the knowledge you need to seize the advantage and compete for the long run.

About the authors

Fons Trompenaars
Fons Trompenaars is a world-renowned expert on international management. The co-founder and director of Trompenaars Hampden-Turner, he is author or co-author of eleven bestselling books on culture and business, innovation, and leadership. Trompenaars lives in Amsterdam, the Netherlands.



Charles Hampden-Turner is research associate with Trompenaars Hampden-Turner in Amsterdam. Recognized as a key business thinker, he has worked as a consultant for Shell, BP, Digital Equipment, the BBC, Nissan, and many other companies. He lives in Cambridge, England.
Charles Hampden-Turner

RSS the THT blog

  • 'Leren omgaan met dilemma's is essentieel in deze eeuw' - Heemsteder.nl (persbericht) June 3, 2018
    Heemsteder.nl (persbericht)‘Leren omgaan met dilemma’s is essentieel in deze eeuw’Heemsteder.nl (persbericht)In eerdere fasen van zijn carrière was Steven actief op de werkterreinen financieel management, interne besturing, managementdevelopment en veranderingsmanagement en werkte hij samen in projecten met bureau Trompenaars Hampden-Turner. For the full art
  • Co-opetition: compete for the best cooperation May 16, 2018
    Is this the next step for T-Mobile? Fons Trompenaars and Roland de Bruijn We can understand that T-Mobile is abolishing the individual performance bonus. Yet we think that they threw out the baby with the bathwater! The entire system of performance and appraisal interviews leads to a lot of hassle. Managers often lose a lot of time writing evaluations. The c
  • La compatibilité culturelle, encore trop souvent absente de l'évaluation des opérations de fusions & acquisitions - Les Échos May 16, 2018
    Les ÉchosLa compatibilité culturelle, encore trop souvent absente de l'évaluation des opérations de fusions & acquisitionsLes Échos… le modèle d'analyse culturelle de Fons Trompenaars et Charles Hampden-Turner est un outil permettant de confronter différents modèles culturels et d'en mesurer les écarts selon sept dimensions (universalisme/
  • Marc Burger volgt Mark Hofland op als CEO Capgemini Consulting Nederland - Consultancy.nl March 27, 2018
    Consultancy.nlMarc Burger volgt Mark Hofland op als CEO Capgemini Consulting NederlandConsultancy.nlMarc Burger volgt Mark Hofland op als topman van Capgemini Consulting in Nederland. De kersverse CEO werkt al sinds de zomer van 2012 voor de consultancypraktijk van Capgemini. “Ik heb er alle vertrouwen in dat Marc Burger onze positie als leider in … For the
  • Programme 2: Follow up from RT4L TV Series 'Hoe maakt u het' December 16, 2017
    The programme broadcast 16 December explored Corporate Culture. For further information about the Apps mentioned in the programme MandA App   Innovation App   Change App