About

About the book

Since its original publication, Riding the Waves of Culture has been considered the definitive guide to one of the 21st century’s most pressing management concerns—effectively leading people and organizations in an increasingly global business environment.

Today’s business landscape is barely a shadow of what it was only a few years ago—when managers’ main concerns were being aware of cultural differences and preventing embarrassments. Now, you must take it a step further to leverage cultural differences for maximum competitive advantage.

The highly anticipated third edition of this business classic brings you completely up-to-date in a world transformed by radical changes in politics, society, the economy, and technology. Retaining its detailed descriptions of the underlying cultural frameworks that affect day-to-day business, Riding the Waves of Culture, Third Edition, provides new, evidence-based information and insight on:

  • M&A — how dealing with (national and corporate) cultural differences can enhance and improve chances of success in these often risky endeavors
  • An Increasingly Diverse Business World — including improved and expanded measurements of competences, dilemmas and their reconciliations, servant leadership, innovation, and remote-team effectiveness
  • Cultural Convergence — analysis of changes in the past 25 years bringing the world closer to a single “global village”

The ability to lead effectively in a global business environment is perhaps the most valuable skill anyone can bring to an organization.The most thoroughly researched and highly respected resource of its kind, Riding the Waves of Culture doesn’t just help you stay afloat in today’s diverse work environment—it provides the knowledge you need to seize the advantage and compete for the long run.

About the authors

Fons Trompenaars
Fons Trompenaars is a world-renowned expert on international management. The co-founder and director of Trompenaars Hampden-Turner, he is author or co-author of eleven bestselling books on culture and business, innovation, and leadership. Trompenaars lives in Amsterdam, the Netherlands.



Charles Hampden-Turner is research associate with Trompenaars Hampden-Turner in Amsterdam. Recognized as a key business thinker, he has worked as a consultant for Shell, BP, Digital Equipment, the BBC, Nissan, and many other companies. He lives in Cambridge, England.
Charles Hampden-Turner

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  • 面對兩難的時候,你怎麼辦? - Cheers快樂工作人雜誌 November 7, 2018
    Cheers快樂工作人雜誌面對兩難的時候,你怎麼辦?Cheers快樂工作人雜誌本身具有荷法血統,並在華頓商學院完成博士論文的湯本納斯博士(Dr.Trompenaars)以及英國出身,在哈佛任教、旅居多年的杭普頓透納博士(Dr.Hampden-Turner),根據本身的歐洲背景,以及在美國的經驗,深入研究了企業最常面對的文化議題。 他們以史托佛提出 … For the full article, please see here: https://ift.tt/2QqFxTY
  • Where Are All The Happy Retirees? - Forbes November 1, 2018
    ForbesWhere Are All The Happy Retirees?ForbesFor reference, I pulled out the results from an older book (1998) on cultural differences, Riding the Waves of Culture, by Fons Trompenaars and Charles Hampden-Turner. Survey data from 50-some countries asking people whether they “believe what … For the full article, please see here: https://ift.tt/2qmTVBv
  • Kiezen of delen? Vier commercialisatie-dilemma's - Marketingfacts October 24, 2018
    MarketingfactsKiezen of delen? Vier commercialisatie-dilemma’sMarketingfactsFons Trompenaars en Charles Hampden-Turner hebben dit helder verwoord en een mooie methodiek ontwikkeld om dilemma’s te ‘verzoenen’. Hoewel de methodiek logisch en gemakkelijk lijkt, blijkt die in de praktijk een stuk uitdagender. De methode wordt … For the full article, please see h
  • Le parole dell'innovazione, strade da seguire per poter competere - Il Denaro (Comunicati Stampa) (Blog) July 20, 2018
    Il Denaro (Comunicati Stampa) (Blog)Le parole dell'innovazione, strade da seguire per poter competereIl Denaro (Comunicati Stampa) (Blog)Hampden-Turner e Trompenaars (Mastering the infinite game. How East Asian values are transforming business practices. Capstone, Oxford, 1997) sostengono che varie combinazioni di concorrenza e cooperazione corrispondon
  • 'Leren omgaan met dilemma's is essentieel in deze eeuw' - Heemsteder.nl (persbericht) June 3, 2018
    Heemsteder.nl (persbericht)‘Leren omgaan met dilemma’s is essentieel in deze eeuw’Heemsteder.nl (persbericht)In eerdere fasen van zijn carrière was Steven actief op de werkterreinen financieel management, interne besturing, managementdevelopment en veranderingsmanagement en werkte hij samen in projecten met bureau Trompenaars Hampden-Turner. For the full art