About

About the book

Since its original publication, Riding the Waves of Culture has been considered the definitive guide to one of the 21st century’s most pressing management concerns—effectively leading people and organizations in an increasingly global business environment.

Today’s business landscape is barely a shadow of what it was only a few years ago—when managers’ main concerns were being aware of cultural differences and preventing embarrassments. Now, you must take it a step further to leverage cultural differences for maximum competitive advantage.

The highly anticipated third edition of this business classic brings you completely up-to-date in a world transformed by radical changes in politics, society, the economy, and technology. Retaining its detailed descriptions of the underlying cultural frameworks that affect day-to-day business, Riding the Waves of Culture, Third Edition, provides new, evidence-based information and insight on:

  • M&A — how dealing with (national and corporate) cultural differences can enhance and improve chances of success in these often risky endeavors
  • An Increasingly Diverse Business World — including improved and expanded measurements of competences, dilemmas and their reconciliations, servant leadership, innovation, and remote-team effectiveness
  • Cultural Convergence — analysis of changes in the past 25 years bringing the world closer to a single “global village”

The ability to lead effectively in a global business environment is perhaps the most valuable skill anyone can bring to an organization.The most thoroughly researched and highly respected resource of its kind, Riding the Waves of Culture doesn’t just help you stay afloat in today’s diverse work environment—it provides the knowledge you need to seize the advantage and compete for the long run.

About the authors

Fons Trompenaars
Fons Trompenaars is a world-renowned expert on international management. The co-founder and director of Trompenaars Hampden-Turner, he is author or co-author of eleven bestselling books on culture and business, innovation, and leadership. Trompenaars lives in Amsterdam, the Netherlands.



Charles Hampden-Turner is research associate with Trompenaars Hampden-Turner in Amsterdam. Recognized as a key business thinker, he has worked as a consultant for Shell, BP, Digital Equipment, the BBC, Nissan, and many other companies. He lives in Cambridge, England.
Charles Hampden-Turner

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  • Growth through digital change - People Matters January 28, 2019
    Growth through digital change  People MattersHow can we combine hi-tech and hi-touch strategies Can we become better leaders by integrating digital processes and combining top-down and bottom-up … For the full article, please see here: http://bit.ly/2FSx3U4
  • Culture and leadership biggest factors in digital transformation success - Digital Insurance December 21, 2018
    Culture and leadership biggest factors in digital transformation success  Digital InsuranceA new study finds that leader effectiveness is directly correlated with perceptions of organizational readiness for digital transformation. For the full article, please see here: http://bit.ly/2rNr4XJ
  • Culture determines digital transformation, not technology: study - Networks Asia November 27, 2018
    Networks AsiaCulture determines digital transformation, not technology: studyNetworks AsiaThe study was conducted in partnership with Fons Trompenaars of Trompenaars Hampden-Turner (THT) and is based on quantitative and qualitative insight from 48 C-suite leaders and 401 anonymous executives. CEOs must assume the role of ‘chief … For the full article, please
  • New study: Culture, not technology, determines digital transformation success - Enterprise Innovation November 21, 2018
    Enterprise InnovationNew study: Culture, not technology, determines digital transformation successEnterprise InnovationThe study was conducted in partnership with Fons Trompenaars of Trompenaars Hampden-Turner (THT) and is based on quantitative and qualitative insight from 48 C-suite leaders and 401 anonymous executives. Culture determines transformation, no
  • Want digital transformation to succeed? Get leaders to champion it through actions - Human Resources Online November 21, 2018
    Human Resources OnlineWant digital transformation to succeed? Get leaders to champion it through actionsHuman Resources OnlineThe study entitled “Cultural Transformation in the Digital World” was conducted in partnership with Fons Trompenaars of Trompenaars Hampden-Turner (THT) and is based on quantitative and qualitative insight from 48 C-suite leaders and