About

About the book

Since its original publication, Riding the Waves of Culture has been considered the definitive guide to one of the 21st century’s most pressing management concerns—effectively leading people and organizations in an increasingly global business environment.

Today’s business landscape is barely a shadow of what it was only a few years ago—when managers’ main concerns were being aware of cultural differences and preventing embarrassments. Now, you must take it a step further to leverage cultural differences for maximum competitive advantage.

The highly anticipated third edition of this business classic brings you completely up-to-date in a world transformed by radical changes in politics, society, the economy, and technology. Retaining its detailed descriptions of the underlying cultural frameworks that affect day-to-day business, Riding the Waves of Culture, Third Edition, provides new, evidence-based information and insight on:

  • M&A — how dealing with (national and corporate) cultural differences can enhance and improve chances of success in these often risky endeavors
  • An Increasingly Diverse Business World — including improved and expanded measurements of competences, dilemmas and their reconciliations, servant leadership, innovation, and remote-team effectiveness
  • Cultural Convergence — analysis of changes in the past 25 years bringing the world closer to a single “global village”

The ability to lead effectively in a global business environment is perhaps the most valuable skill anyone can bring to an organization.The most thoroughly researched and highly respected resource of its kind, Riding the Waves of Culture doesn’t just help you stay afloat in today’s diverse work environment—it provides the knowledge you need to seize the advantage and compete for the long run.

About the authors

Fons Trompenaars
Fons Trompenaars is a world-renowned expert on international management. The co-founder and director of Trompenaars Hampden-Turner, he is author or co-author of eleven bestselling books on culture and business, innovation, and leadership. Trompenaars lives in Amsterdam, the Netherlands.



Charles Hampden-Turner is research associate with Trompenaars Hampden-Turner in Amsterdam. Recognized as a key business thinker, he has worked as a consultant for Shell, BP, Digital Equipment, the BBC, Nissan, and many other companies. He lives in Cambridge, England.
Charles Hampden-Turner

RSS the THT blog

  • We're getting multi-culturalism all wrong - Patheos (blog) June 4, 2017
    Patheos (blog)We’re getting multi-culturalism all wrongPatheos (blog)And here I have pulled Riding the Waves of Culture, by Fons Trompenaars and Charles Hampden-Turner, off the bookshelf. This was a book that was given to us as reading material when we were preparing for our expat assignment in Germany, and it was … For the full article, please see here: htt
  • The new geography of management - Chartered Management Institute April 7, 2017
    Chartered Management InstituteThe new geography of managementChartered Management InstituteCultural theorists Charles Hampden-Turner and Fons Trompenaars believe that such companies owe their success to ignoring Western advice and plotting a distinctively Chinese course. Their genius, they posit, has been to integrate elements that, to the … For the full art
  • Got Strategic Goals They Won't Happen Without The Right Corporate Culture - Mondaq News Alerts (registration) April 2, 2017
    Got Strategic Goals They Won’t Happen Without The Right Corporate CultureMondaq News Alerts (registration)It is therefore crucial to ensure that the firm’s values are lived by its individuals in their day-to-day work, and that they fully reflect the firm’s ambition and strategy. Thanks to the acquisition of the research firm THT, founded in 1985 by Pr. Dr …
  • Hard M&A Deals Need Soft Skills, Says Grant Thornton - CFO innovation ASIA March 28, 2017
    Hard M&A Deals Need Soft Skills, Says Grant ThorntonCFO innovation ASIAIt’s a statement backed up by Fons Trompenaars, a management consultant and author who specializes in intercultural issues. He has claimed that two out of three mergers fail due to not taking care of cultural issues. “The difficulty is not in the … For the full article, please see: ht
  • Redefining our company values to support growth - Real Business December 20, 2016
    Real BusinessRedefining our company values to support growthReal BusinessOne of our major projects over the last year has been to re-evaluate our company values and behaviours. Some people may think of this as more of a “nice to do” and I know that some of our staff thought it a bit “fluffy” to start with, but in my view it … For the full article, please see