"The bestselling guide to cross-cultural leadership - updated for an era of unprecedented globalization"
First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and 'issues' to help you take strategic advantage of cultural differences in the business environment.
Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity, and cultural awareness necessary for managing effectively across cultural borders—and seize all the opportunities diversity brings to an organization.
Welcome to these web support pages for Riding the Waves of Culture. In response to requests from readers of earlier editions we have updated and revised the content of the new third edition. These companion web pages are intended to offer further information to the reader including: